For Hearing HealthCare News, the patient newsletter, we suggest mailing to your current patients who use hearing aids and to prospective new patients (such as those seen at health fairs or who call your office for information). You can also include your referring physicians to let them know about the extra care you provide their patients. We also recommend including your local newspaper (attention: health editor), office of the aging, library and any other groups that might be interested in hearing healthcare. The purpose is to remind others that you are the local expert on hearing healthcare.
For Audiology HealthCare News, the physician newsletter, we suggest mailing to all your local family physicians, internists, pediatricians, oncologists, pharmacists, chiropractors, etc. You can build this mailing list from your local yellow pages, the list of network providers in any group health insurance plan in which you participate, and from the physician names your patients give you.